NEW DELHI: Times Network has launched India's first real estate and property business television channel, Magicbricks NOW, which will start broadcasting on November 1, 2015. "I hope Magicbricks NOW will do the required magic for the sector...bricks are always required to construct houses, and housing is the most important aspect of anybody's life," said housing and urban development minister M Venkaiah Naidu at the launch of the new channel.
The minister said the government is planning to introduce the long-pending Real Estate Regulation and Development Bill, and is trying to simplify the bottleneck of project approvals for real estate developers. "We are in talks with CREDAI, NAREDCO and officials to chalk out a mechanism to fasten the approval process," he said.
MK Anand, managing director and chief executive officer of Times Network said Magicbricks NOW has been launched to guide the consumer through the complex and seemingly intimidating world of real-estate transactions.
"While real estate is of paramount importance in the life of every Indian, equally, the space is full of complexities, jargon and confusion. Magicbricks NOW will provide unbiased, trustworthy and the most authoritative perspectives on the property business to help the consumer 'be unconfused'," he explained.
The channel plans to target consumers who are looking to buy, sell or rent real estate as well as businesses and service providers like brokers, builders, interior decorators, paint companies and others. The target audience of the 24/7 channel will be NCCS A and B viewers in the 25-37 and 38-50 years age groups.
The marquee programming on the channel would include The Property Guide, The Home Buyer's Guide, Property Hotline, The Interiors Show, The Vastu show, Real Estate Tycoons and, of course, The News, every hour on the hour.
Sudhir Pai, chief executive officer of Magicbricks.com said, "Our endeavour has always been to make our brand ubiquitous across media so as to provide consumers with rich and in-depth information when it comes to matters of property. With this launch, we strengthen the offering and make ourselves available at every touch point to consumers."
Times Network is the television broadcast arm of Bennett Coleman & Co Ltd (BCCL), the publisher of this paper.