In real estate industry, there are a lot of different players. However, the real movers and shakers are those people that constantly move between and communicate with these players. One of these movers are the agents. Real estate agents can be defined as salespeople and other licensees who need to work for and under the umbrella of a designated broker.
In legal terms, the word ‘agent’ can be referred to the strictly defined relationship between a real estate salesperson and the buyers and sellers with whom he or she is conducting the business. Being an agent, you are there to assist people through the process of buying, selling and renting land, homes or any other property. Real estate agents have a long list of responsibilities. They should also meet licensing requirements and have a comprehensive understanding of real estate laws.
In this article, we will discuss some considerations to help you fulfill your responsibilities as an agent, while at the same time advancing your career as a real estate agent.
Sphere of Influence
Having a real estate sphere of influence (SOI) business model is one way to build contacts and generate leads. It is a networking strategy that focuses on generating real estate leads through the people you already know. These may include your family, friends, classmates, business associates, etc. Keep track of all the names and contact information in one place like a spreadsheet program. With more people on your list, you’ll have better chances for a referral.
Developing a Professional Image
It is vital to your success as a real estate agent. Your image can be projected on your appearance, face-to-face meetings, marketing and advertising materials, phone calls, web presence, and written communications. Keep in mind also that any presence you have on the internet including your business and personal life will lasts forever. It can also find its way to your potential clients. Thus, try to work toward your professional image both in and out of your real estate career.
Utilizing Tools and Technology
On the other hand, yo must also make use of tools and technology. These will help you organize and promote your real estate business. Some of the tools you can use are contact management tools, agent websites, marketing tools, and apps.